Experience this featured presentation from the October 2008 CLUB INDUSTRY CONVENTION in Chicago

This live webinar is lead by SAL PELLEGRINO who is a favorite presenter for IHRSA, Club Industry, Club Industry Institute and the JCC National Convention. A former six-year Club Owner for two Nautilus health clubs, Sal was the East Coast Sales Manager for Stair Master, and a National Accounts Manager for Precor for over two decades. Sal is currently US National Sales Director for Les Mills International.

What do you do if a big player comes to town and is a potential threat to your business?

Faced with new competition? Even worse, it's one of the large national or regional chains coming to your market - at a lower cost! Don't panic! Instead, act on your strengths, remember what made you successful in the first place and constantly build from there. Learn from the case studies of six individual club owners who have experienced a major competitor enter their markets during the last year. Review each situation - some of the owners were caught by surprise, some did nothing (a wait and see strategy), some were proactive and upgraded their facilities in preparation of the competitor's arrival. Examine their defense strategies and get insight into what they would have done differently.

Sal will give you an action plan to combat competition by:

• Re-investing in your business
• Staying on top of your game for the new year
• Mastering community outreach
• Developing a fun, go-to environment
• Strengthening your brand
• Expanding member satisfaction
• Understanding your competitor's weaknesses
• Capitalizing on your strengths