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Sadly, this statement is true far too often. When it is, group fitness managers and instructors fear they are in for a standoff with the man or woman who signs the paychecks. This is not a good feeling. Managing through fear is typically self defeating and leads to a lower product quality overall. So what’s a group fitness professional to do? There are many solutions available through Les Mills®, to help you speak the owner’s language and prove the value of group fitness through real numbers.
First, it is important to address who’s who in this equation. You, the group fitness manager, become at once sales person, tribal elder, and defender of the faith. Your job is to sell the benefits of your department to the owner, maintain the morale of the instructors, and continue to deliver quality programming in the wake of departmental struggles. The facility owner is saying a few things no matter what he/she is “saying”. 1-I am paying this much to instructors, how much are they making me? 2-I see income from Personal Training, why should I keep something that makes no profit? 3-How do I know if group fitness is even doing a good job? Responding with words of praise from members and being likable is just not enough...
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WELCOME to the tribe! (January 2009)
New Richmond Area Centre in New Richmond, WI now offering BODYPUMP®, BODYSTEP®, BODYVIVE®, and BODYFLOW®.
The Lafayette Family YMCA in Lafayette, IN has introduced BODYCOMBAT®, BODYPUMP®, BODYSTEP®, BODYVIVE® AND RPM®!
Powerhouse Gym in Twinsburg, OH is rolling out BODYFLOW®, BODYPUMP®, BODYSTEP®, and RPM®!
Two program new clubs include: Peak Sports Club in Loves Park, IL with BODYATTACK® and BODYVIVE®; Bettendorf Family YMCA in Iowa now presenting BODYATTACK® and BODYPUMP®; Wild River Fitness Center in Osceola, WI offering BODYPUMP® and BODYVIVE®; Launching BODYPUMP® and BODYATTACK® is Ozark Fitness in Poplar Bluff, MO; and the Lockport Park District-Challenge Fitness in Lockport, IL now has BODYPUMP® and BODYSTEP®!
Who launched their very first Les Mills program with BODYATTACK®?
Answer:
Rockwell Collins Recreation Center in Cedar Rapids, IA
Healthpoint of Wooster, OH
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“Of course, since it’s done by Les Mills®, it’s done right”… These words from Sean Levesque are an amazing vote of confidence. Is he talking about BODYPUMP®? RPM®, maybe? Which program could possibly be the “PERFECT program that provides it all in one hour!” For Sean and his YMCA team in Minneapolis, the answer is BODYVIVE®.
As we all know, Y’s maintain a not for profit status. This, however, does not mean that many associations are not diligent about member acquisition and retention. After much success with other programs, this association realized there was a need for a low impact class. Upon seeing BODYVIVE®, the team decided, “this was designed for our Y. Baby boomers are our focus, we want our members to be healthy and fit. They loved the music and moves. BODYVIVE® is a multigenerational, easy on the joints workout.” YMCA has a tag line “strong kids & strong families”. Sean says, simply “BODYVIVE® allows us to fulfill that mission.” [Read More]
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