This highly acclaimed and well-received Group Fitness for Profit Seminar provides an educational while entertaining look at the principles of:
• Revenue generation, target setting and cost cutting
• Effective timetabling, reporting and programming
• Releasing new programs to drive membership retention and sales
• Implementing cost effective promotional strategies
In this informative workshop learn how to attract prospects, retain members and increase club/facility awareness through event planning strategies that are simple and easy to employ. Leave with a formula for FREE marketing, techniques for sales modeling, and practical scripting protocols that are guaranteed to pull in and retain those hard-to-reach members. Perfect for owners, directors and managers, this workshop teaches you to attract, pre-qualify and confirm attendance thereby decreasing no-shows and selling effectively at any fitness event.
In this informative seminar, we will be looking both at the physiology surrounding strength training and women as well as marketing strategies to grow your memberships through capitalizing on and capturing this valuable group. Analyze the research on exercising and aging as it relates to women 40+. This seminar is perfect for Club Owners, Facility Directors, Marketing Coordinators, Membership Directors, Personal Training and Group Ex Coordinators, and Fitness Professionals of all levels. Address the details of how strength training affects body composition, balance, muscle hypertrophy, depression, sleep, nerve reactivation, osteoporosis, arthritis and hormone imbalances. Understand how 80% of all household decisions are made from the female perspective, from fitness memberships to financial investments. Learn how to build a community and not just a class. Appreciate why women purchase a "cause" and not a "catch-phrase."
Your pool is your most expensive piece of equipment. Learn how to maximize your return on this investment. Take your dying aquatics program and resuscitate it with:
• Strategies for program growth, member retention and client acquisition
• Techniques to motivate and manage an aqua program effectively
• Principles of staff organization and administration
• Quality improvement systems
Turn your pool into a profit center, and those aqua-phobes into aqua-FANS!
In this comprehensive lecture, review what fitness programs are available for both group exercise and personal training. Analyze what's working where and determine what will succeed in your facility. Small group training, dance-type programs, muscle confusion classes, bootcamp sessions, weight loss programs, functional training techniques, aquatic fitness offerings, fusion focused exercises and barefoot training are reviewed. Determine how you and your facility can best upskill your staff to implement the latest and greatest programming to grow your member base, improve your customer experience and secure your future as a health and fitness leader.
LECTURE: 1 - 1.5 HOURS
Not-for-Profit facilities will adore this informative lecture which guides you step by step into the wonderful world of charitable donations. For-Profit businesses will find this presentation equally as valuable when creating and managing Charitable Events. The skills, procedures and policies surrounding charity promotions will be addressed in a systematic and creative format packed with usable, timely and accessible information.
How do we get the 85% of the population who don’t exercise in our doors, past our front desks, through our facility tours and coming to our fitness centers regularly? Discover successful and cost-effective ways to reach the lost and forgotten health-seeker and fitness-avoider. Uncover how to market for, connect with and drive our fitness memberships in this difficult economy by nurturing membership connections. Explore ways to use events, group fitness, personal training and current fitness fads to grow our businesses while staying true to our mission of making the world a healthier place.